• Who We Are

    Men Preventing Sexual and Domestic Violence

    Learn more
  • Coaching for Change

    A Game Plan to Stop Violence

    Learn more
  • Characteristics for Men and Boys

    "My Strength Is Not for Hurting"

    Learn more

Our Vision

The vision of Beyond Tough Guise (BTG) is to move community norms beyond the guise or act of traditional male toughness which supports aggressive behavior, violence, abuse and disrespect. We embrace a balanced set of characteristics about masculinity which encourages and supports respect, responsibility, cooperation, non-violence, equality, honesty, relationships and community.

Our Mission

• to reduce violence by improving the attitudes and behaviors of men and boys in the Winona Community;
• to encourage community members to live the BTG Characteristics, and institutions to support the norms they represent;
• to create a sense of purpose and optimism as the foundation for a positive vision of masculinity.

Learn more about our organization at the About Us tab.


Find out about domestic and sexual violence in Winona County, and what's being done to help prevent it.

Resources for Men

Get resources to help you foster a culture of respect for others.

Men Speak Out

Read articles by men speaking out against a culture that supports sexual and domestic violence.


 • Beyond Tough Guise Project • Board President Mark Hecht | (608) 385-9936 | mhecht@fccnetwork.org | PO Box 243 Winona, MN 55987

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Recent Articles

Community Conversation on Respect
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Please join us for this opportunity to learn what you as an individual or organization can do to change social norms and end sexual and domestic violence. A presentation by Chuck Derry from... Read More

Coaching for Change in the News
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  The partnership between Coaching for Change and the Winona Youth Soccer Association made the news this past spring. The Coaching for Change program focuses on training coaches to harness the power of... Read More

Frozen River Film Festival
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 When: Feb. 18th at 9pm Where: WSU Campus,  Stark Hall What: Frozen River Film Festival will have many must see films that will enlighten you, and provide cutting edge information that you will... Read More

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